Keri Elmsly is a cultural strategist and curator developing large-scale, cross-disciplinary projects that fuse art, technology, and performance. Her work spans cultural institutions, public installations, and immersive entertainment, where she has redefined how audiences experience innovation and storytelling. Now, she is currently the founder of PACT (Planetary Art Culture Technology), a collective of groundbreaking artists, curators, and inventors turning urgent challenges into real opportunities, experiences, and futures.
Formerly Senior Vice President of Sphere Studios (Madison Square Garden Entertainment) in Las Vegas, where she led creative strategy for the world’s largest immersive venue, Keri later served as Executive Director of Programming at ACMI in Melbourne, the world’s most visited screen culture museum. She has also served as Chief Creative Officer at Second Story.
Prior to her time in the US & Australia, Keri founded Elmsly Arts in London, producing acclaimed collaborations with artists and institutions including the Barbican, V&A, Ars Electronica, and Coachella. She continues to work closely with pioneering artists such as Marshmallow Laser Feast, United Visual Artists, and Daisy Ginsberg.
She is internationally recognized for her ability to bridge technology and storytelling, building the systems and experiences that shape the future of creative work.
Overview of Selected Work
Impact
Proven track record of backing the right artists and projects at the bleeding edge of art, culture, technology, and audience convergence—then generating significant market opportunities.
ACMI
Australia's Museum of Screen Culture (Melbourne)
SPHERE
World's first destination immersive venue (Las Vegas)
Second Story
Experiential & exhibition design brand (Publicis)
Somerset House Studios
Cultural innovators platform (London) Executive
Producer
Daisy Ginsberg, Katie Paterson, Liam Young, Mira Calix, Quayola, Studio Roso, Universal Everything,
United Visual Artists
ACMI
Australia’s Museum of Screen Culture
Melbourne, Victoria
Executive Director of Programming
Led artistic and curatorial vision for the world's most visited screen culture museum, shaping five-year institutional strategy with national and international impact.
Major Exhibition: Marshmallow Laser Feast, Works of Nature, 2024
Sphere Studios
Las Vegas, NV
Senior Vice President
Led creative vision and execution for the world's first destination immersive venue―a $2B+ investment creating an entirely new entertainment asset class. Built and directed the end-to-end creative organization responsible for conceptualizing and delivering unprecedented immersive experiences for the revolutionary 22,000-capacity multi-sensory platform.
Second Story
Atlanta, New York, Portland, USA
Chief Creative Officer & Managing Director
Transformed a founder-led organization into
multi-location experience design studio. Expanded capabilities from screen/museum focus to holistic digital-physical design, guiding both the business and creative direction of the studio.
Served on PublicisSapient's Global Design leadership council and judged Cannes Lions 2017 and other prestigious industry awards.
Major Exhibition: The Story of the Moving Image, ACMI's Permanent Gallery